Pre-Launch Media Kit
Press resources for America's first consultancy exclusively for families with cremated remains at home
Press Contact: Joe Bell · (940) 762-8202 · joe@bespokeundertakings.com
Logos, photos, one-pagers, boilerplate & fact sheet — everything in one file
What: America's first consultancy exclusively for families with cremated remains at home
Who: Families with home cremains seeking permanent placement & memorialization plans
Services: Options exploration, placement coordination, memorialization planning, documentation
Founder: Joe Bell, 3rd-gen funeral director (licensed TX, SC, MT, WA)
Location: Denton, TX, serving DFW Metroplex (8.5M residents)
Launch: Jan 28, 2026 (Ribbon Cutting 4PM)
About the Company
What is Bespoke Undertakings?
Bespoke Undertakings is America's first consultancy exclusively for families with cremated remains at home, providing permanent placement and memorialization plans.
Post-cremation consultancy means we work exclusively with families who already have cremated remains in their possession. We are not a funeral home. We do not handle bodies. We do not perform cremations. By the time families come to us, all of that is behind them.
Our work starts after cremation: exploring options, planning memorialization, coordinating placement at cemeteries or columbariums, arranging scattering, and ensuring proper documentation.
We fill a gap that has existed for decades. There is help before cremation. There is help after burial. There is nothing in between. Until now.
Salaried consultants. No commissions on recommendations.
Transparent pricing. Published rates. No hidden fees.
Expert guidance. Licensed funeral directors with real credentials. The trust families place in us is worth more than any commission.
Founder
Joseph Demerly Bell, CFSP | MBA
- Licensed Funeral Director and Embalmer in four states: Texas, South Carolina, Montana, and Washington
- Certified Funeral Service Practitioner (CFSP)
- Certified Crematory Operator (CCO)
- Master of Business Administration, University of South Carolina Aiken
- Bachelor of Science in Funeral Service, Mid-America College of Funeral Service
- Bachelor of Science in Interdisciplinary Studies, State University of New York College at Buffalo
- Former adjunct instructor, Pierce Mortuary Colleges
- 25+ years in operations and leadership
- Third-generation funeral director (78 years of family heritage in deathcare)
I've watched families with clear, specific plans fail to execute them. Not because of negligence. Not because of conflict. Because nobody's job was to see it through. The funeral home's role ended. The family was grieving. The logistics fell through the cracks.
It has happened in my own family. Three generations of funeral directors, and we still couldn't make it work.
That is when I understood: the problem is not knowledge. The problem is infrastructure. Someone's job has to be making sure the plan actually happens. I built Bespoke Undertakings to be that infrastructure.
Joe Bell is founder of Bespoke Undertakings and a licensed funeral director and embalmer in four states. With three generations of family funeral service heritage and an MBA, Joe identified a structural gap in deathcare: families choose cremation but have no expert guidance on permanent placement. When his own family could not execute a loved one's final wishes despite their professional expertise, he recognized the problem was not knowledge but infrastructure. He built Bespoke Undertakings to provide that missing piece. Based in Denton, Texas, Bespoke serves families across the Dallas-Fort Worth metroplex.
Most people don't know what to do after the cremation. There's no clear next step. So the ashes sit in a closet. Or they get lost in a move. Or worse. I started this because I believe everyone deserves a permanent place to rest, and families deserve someone in their corner to help make that happen.
Joe Bell, Founder
I started noticing something: families would pick up their loved one's ashes and then... nothing. No plan. No guidance. Once cremation was complete, there was no natural next step. These folks were left figuring it out alone. That did not sit right with me.
Joe Bell, Founder
For Journalists
Story Angles
Here is what happens after cremation: A family brings ashes home. Maybe it is temporary. Maybe it is "for now" until they figure out what comes next. Except "for now" becomes five years. Ten years. Twenty.
An urn sits on a bookshelf. In a closet. In a drawer. No permanent place. No record. No resolution. When ashes have no permanent place, the person has no permanent record. Genealogists cannot find them. Future descendants do not know where to honor them. The family does not have closure.
Genealogists spend hours researching family history. Cemetery records. Burial dates. Headstones. But cremation families? Often there is no trail.
If ashes are scattered with no ceremony recorded, there is no paper. If they sit in an urn at home, there is no official placement. Future descendants will not know where their ancestor's remains are, when they were placed, or who made the decision.
Most families want to do something. 95% say honoring their loved one is important. But more than a third keep remains at home indefinitely. Why? Because "someday" is not a date.
Families are not rejecting ceremony. They are rejecting the execution problem. When a funeral home is involved, execution is scheduled, coordinated, handled. When cremation happens, the family is supposed to coordinate the rest themselves. But they are grieving. They are scattered. They are overwhelmed. So "someday" becomes "never."
Every eligible veteran has earned free burial at a VA national cemetery. Free grave. Free headstone. Free opening and closing. Military honors.
Most families simply don't know these benefits exist. The information is available but rarely presented at the right moment. The Earned Honor brand from Bespoke Undertakings exists specifically to ensure veteran families understand their benefits and receive the dignified placement their service earned.
Joe Bell comes from three generations of funeral directors. 78 years of family funeral service heritage. Yet when a loved one in his own family died with a clear plan, they could not execute it. Not because of incompetence. Because nobody's job was to execute it. That realization became a business.
Cremation is 63% of U.S. dispositions and rising. Yet dedicated post-cremation guidance has never existed as a standalone service category.
Traditional funeral homes are structured around pre-cremation services. Crematories focus on the cremation itself. Cemeteries sell burial plots. No one was focused exclusively on what happens after cremation when families already have remains at home. Bespoke Undertakings occupies that space.
Ready-to-Use Copy
Boilerplate
Bespoke Undertakings is America's first consultancy exclusively for families with cremated remains at home, providing expert guidance on permanent placement and memorialization.
Bespoke Undertakings is America's first consultancy exclusively for families with cremated remains at home. Founded by third-generation funeral director Joe Bell, the Denton, Texas-based company helps families navigate permanent placement options, from cemetery inurnment to scattering ceremonies, with transparent pricing and no commission-based sales. Launch: January 2026.
Bespoke Undertakings is America's first consultancy exclusively for families with cremated remains at home, providing permanent placement and memorialization plans. The company fills a gap that has existed for decades: 63% of U.S. families now choose cremation, yet more than a third keep remains at home indefinitely, often because no one helps them understand their options or coordinate next steps. Founded by Joe Bell, a third-generation funeral director licensed in four states, Bespoke Undertakings operates without the overhead of traditional funeral homes: no chapel, no fleet, no crematory. Consultants earn salaries, not commissions. Pricing is published. Based in Denton, Texas, Bespoke Undertakings serves the Dallas-Fort Worth metroplex.
Bespoke Undertakings is America's first consultancy exclusively for families with cremated remains at home, providing permanent placement and memorialization plans.
The company addresses a structural gap in deathcare. Funeral homes and crematories handle urgent needs: caring for the deceased and completing cremation. But once families receive the ashes, professional guidance ends. Most families don't realize how many options exist (cemetery niches, scattering ceremonies, home memorials, cremation jewelry) or how to evaluate them. Many put off decisions for years. That's the gap Bespoke Undertakings fills.
Founded by Joe Bell, a third-generation funeral director with over 25 years of experience, Bespoke Undertakings operates on a different model than traditional funeral homes. There's no chapel, no hearse fleet, no crematory, and no commissions. Consultants earn salaries, so recommendations are based on family needs, not sales incentives. Pricing is published on the company's website.
Bell holds funeral director licenses in Texas, South Carolina, Montana, and Washington, along with the Certified Funeral Service Practitioner (CFSP) credential and an MBA. His Earned Honor brand specifically serves veteran families, coordinating free VA national cemetery placement and military honors.
Based in Denton, Texas, Bespoke Undertakings serves families across the 8.5-million-resident Dallas-Fort Worth metroplex. The company launches publicly on January 28, 2026.
For Fast, Accurate Writing
Key Messages
Funeral homes and crematories handle what's urgent. Once cremation is complete and the family has the ashes, professional guidance ends. Most families don't know what options exist or how to move forward.
Proof Points:
- 63% of U.S. families now choose cremation (NFDA 2025)
- 37% keep cremated remains at home (NFDA 2025 Consumer Survey)
- 95% say memorializing loved ones is important, but many never complete permanent placement
- No pre-2025 competitor offered consultancy exclusively for families with cremated remains at home
Bespoke Undertakings consultants earn salaries, not commissions. Recommendations are based on family needs, not sales incentives. Pricing is published. No surprises.
Proof Points:
- All pricing published at bespokeundertakings.com/pricing
- Founder licensed as Funeral Director and Embalmer in four states (TX, SC, MT, WA)
- Certified Funeral Service Practitioner (CFSP) credential
- No chapel, no fleet, no crematory = lower overhead, focused expertise
- Voluntarily follows FTC Funeral Rule consumer-protection principles
Every eligible veteran has earned free placement at a VA national cemetery, including grave, headstone, opening/closing, and military honors. Bespoke Undertakings' Earned Honor brand ensures families understand and receive these benefits.
Proof Points:
- VA national cemetery benefits available at no cost to eligible veterans
- Benefits extend to spouses and dependents
- DFW National Cemetery located 25 miles from Bespoke Undertakings office
- Earned Honor Veteran Placement: $495 flat fee covers entire coordination process
- Required documentation: DD-214 or equivalent discharge paperwork
Cremation has been the majority disposition choice since 2015. Yet dedicated post-cremation guidance never existed as a standalone service category until now.
Proof Points:
- Cremation rate: 63% in 2025, projected 82% by 2045 (NFDA)
- Traditional funeral homes structured around pre-cremation services
- Crematories focus on the cremation itself
- Cemeteries sell burial plots
- Bespoke Undertakings is the first to focus exclusively on what happens after cremation when families already have remains at home
When ashes have no permanent place, the person has no permanent record. Future generations won't know where to honor them. Families don't get closure.
Proof Points:
- Cemetery records, burial dates, headstones create genealogical trail
- Home-stored ashes often have no documentation
- Scattered ashes with no ceremony recorded leave no paper trail
- Bespoke Undertakings creates documentation for permanent record regardless of placement choice
