Bespoke Undertakings
Death
Deserves
Better
Than
This
Bespoke Undertakings is a venture studio for concierge funeral service designing brands and the scalable operations beneath them. We found the gaps, charted the path forward, refined the core, and shipped the solution.
The Challenge
The Funeral Industry
Is Stuck in 1975
Traditional funeral homes operate from facilities designed when burial was standard and families made arrangements in person. Commission-based sales. Opaque pricing. Viewing rooms that sit empty. Infrastructure built for 1975.
Meanwhile, 65% of families now choose cremation.
72% research and arrange services online first.
The market has fundamentally shifted. Families expect transparent pricing, digital-first service, and design that reflects how they actually live. They want guides, not salespeople. Partners, not vendors.
For families accustomed to concierge service everywhere else, the traditional funeral home isn't just outdated. It's a museum.
We're not trying to renovate that museum.
We're tearing it down. and building something new.
Our Approach
Infrastructure Built
From First Principles
We don't advise funeral homes or sell them software. We build the operational systems that make concierge-level service scalable and sustainable.
Four integrated ventures, one infrastructure:
Concierge Service
Operations
Private care centers offering traditional, green, and alternative preparation. Design-focused service delivery. Holistic care protocols. Built for how families actually make decisions today.
Learn MoreMetro Cremation
Infrastructure
Hub-and-spoke cremation facilities serving multiple funeral homes. Transparent tracking. Simple wholesale pricing. The operational backbone that makes everything else possible.
Learn MoreModern Memorial
Products
Direct-to-consumer memorial products with contemporary design and transparent pricing. No markup games. No showroom overhead. Just quality at accessible prices.
Learn MoreMilestone Grief
Services
A 501(c)(3) nonprofit providing longitudinal grief support. Milestone-based touchpoints. Community connections. Professional referrals. Infrastructure that serves families, not profit formulas.
Learn More
This isn't incremental improvement.
It's infrastructure replacement.
Our Bespoke Ventures
Four Brands,
One Philosophy
We're building an ecosystem of care that extends beyond the transaction.
We Build Infrastructure,
Not Increments
Operational
Excellence
25+ years building and scaling funeral operations from concept to profitability. We know what works, what doesn't, and why the old model can't be fixed with software updates.
Systems
Not Slogans
Every venture measured by real KPIs that matter. Chain-of-custody compliance. Margin per service. Family satisfaction scores. We build systems that endure, not brands that fade.
Capital
Efficiency
Hub-and-spoke infrastructure designed for metropolitan markets. One cremation facility serves multiple locations. Shared operational backbone. Economics that actually work at scale.
The infrastructure gap is our opportunity.
Learn Our StoryBuilt for Markets Where
Infrastructure Determines Winners
We target metropolitan markets with high cremation rates, educated populations, and fragmented competition. Markets where operational excellence creates defensible advantages.
North Texas is our proving ground. High growth, affluent suburbs, and no dominant player in concierge-level service. From here, we replicate the model in similar markets nationwide.
This isn't about capturing market share from funeral homes. It's about serving families they're already failing to reach. The infrastructure we build becomes the foundation for the next 50 years.
For Investors
We're building a funeral service suite of companies that should already exist. If you understand why this market is ready, let's talk.
For Partners
Funeral directors, vendors, and service providers ready to build the infrastructure that replaces the broken model. Join us.
For Visionaries
Board members and advisors who see where this industry is heading and want to help build what comes next.