Operating Model
How we architect, govern, and measure enduring change in deathcare. We build infrastructure, not slogans—so outcomes are durable, ethical, and measurable.
The industry won't be transformed by incremental improvements to existing models. It requires fundamental reconfiguration—modular infrastructure that meets families where they are, providing guidance without pressure and transparency without complexity.
Architecture
Advisory generates signal. Development turns signal into models. Infrastructure operationalizes at scale.
Fieldwork, pricing audits, regulatory mapping, service blueprints, and consumer behavior studies that expose friction and opportunity.
Mode 01: Signal Detection
Translate findings into venture theses, P&L prototypes, pilot scopes, and compliance pathways.
Mode 02: Model Building
Build and operate facilities, services, and digital backbones that persist—measured against hard KPIs.
Mode 03: At Scale
If it reads well but doesn't improve care, we don't ship it.
Unbundled pricing and plain-language disclosures—no games.
Build for where families actually gather—not just lobbies.
Multi-state legal/regulatory architecture built in from day one.
No commissions on families. No pressure selling.
What we can't measure, we won't scale.
Components
The infrastructure we standardize across ventures. Click to expand.
Measurement
Care Quality
Chain-of-custody compliance, error rates, verification time
Transparency
Online pricing %, quote variance, response time
Unit Economics
Capex utilization, margin per line, payback period
Experience
NPS/OSAT, complaint resolution, referral rate
Engagement
Choose the depth that matches your readiness.
4–6 Weeks
Diagnostics, pricing architecture, service blueprint, regulatory map, ROI model.
Output: Decision memos, economics models, go/no-go board pack
8–16 Weeks
Limited-scope deployment with KPIs, training, and comprehensive debrief.
Output: Validated model, performance data, scale recommendations
Ongoing
Multi-site rollout, governance frameworks, and continuous improvement protocols.
Output: Operational infrastructure, quality assurance, growth roadmap